Routing inbound leads before they go cold

Leads arrived overnight and sat until morning, and the best ones had already cooled by the time anyone called. Lead enrichment and routing now run in under a minute, with the agent’s reasoning visible next to every assignment.

62

hours returned monthly

4.1

months to payback

94

percent accuracy

31

exceptions a month

Underline Labs’ inbound leads arrived around the clock and were only routed each morning. By the time a rep called the strongest ones, they had already gone cold.

Showing the reasoning was the requirement

Sales would not accept an assignment they could not question. Every routed lead carries the enrichment the agent used and the rule it matched, visible right in the CRM record. A disagreement is now a two-minute conversation instead of a standoff.

This was our most accurate deployment at ninety-four percent, helped by a narrow decision space. Payback is the slowest of the four at 4.1 months, because the manual process was cheap to begin with. We said so in the proposal.

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